Varon Corp expands Ballislife HYDRO into Canada through Shoot 360 partnership

Varon Corp (OTCID:OZSC) announced that Ballislife Drink Inc, its joint venture with Varon USA and Ballislife Inc, has signed a multi-year exclusive deal giving an Alberta-based company that controls Shoot 360 Canada distribution rights across the country.

The agreement supports the nationwide rollout of Ballislife HYDRO Sports Drink in Canada and begins with an opening purchase order valued at approximately C$100,000, representing nearly 65,000 cans.

It includes progressively increasing annual minimum purchase commitments aggregating to C$13.75 million over its initial five-year term.

Shoot 360 describes itself as the world's leading immersive basketball training experience, combining in-person player development with technology, digital gamification and virtual competition. Its network includes more than 50 locations worldwide and provides coaching and data-driven training for basketball players of varying ages and skill levels.

Ballislife Drink will retain certain strategic distribution rights under the agreement, giving the company flexibility to pursue select opportunities while its new partner leads the broader national rollout.

Although Ballislife HYDRO's commercial launch has initially focused on the US, the opportunity originated through inbound interest from the team behind Shoot 360's Canadian expansion.

The company said the combination of Ballislife's audience and cultural influence with Shoot 360's player-development network creates a differentiated foundation for introducing HYDRO to Canadian consumers and retailers.

"Ballislife has built one of the most recognizable and influential brands in basketball, and we saw an opportunity to introduce HYDRO to a market where that brand already resonates," said Fadi Smaidi, who is leading Shoot 360's expansion in Canada.

"Shoot 360 is built around helping athletes improve through coaching, technology and community, while Ballislife has become an important voice within basketball culture. We believe HYDRO fits naturally within that environment and has significant potential with Canadian players, families, fans and retailers."

Benjamin Schubert, CEO of Varon Corp (OTCID:OZSC), said the agreement was “particularly meaningful” given its origination.

"Ballislife HYDRO had not yet formally launched in Canada, but the strength of the Ballislife platform had already created interest from an organization deeply connected to the country's basketball community. We believe that speaks to the recognition Ballislife has built beyond the United States and the momentum HYDRO is beginning to generate."

The deal delivers immediate revenue from the initial order, Varon president and CFO Lior Srulovicz noted.

"For an emerging consumer brand, an important milestone is converting recognition and consumer interest into contracted commercial growth," Srulovicz said. "This agreement provides immediate revenue through the initial purchase order while establishing a framework for significant expansion over the coming years. More broadly, it validates the ecosystem we are building around Ballislife HYDRO."

OZOP and Varon Corp (OTCID:OZSC) are working through standard steps ahead of closing the previously disclosed transaction between the two companies.

Shares of OZOP gained nearly 20% at the opening bell on Wednesday.